velvet mediendesign is lead agency in re-design of ZDF news. From july 17, 2009 ZDF will be setting new standards – with an innovative look for its news programming. Studio image, content and narrative style have all been thoroughly re-worked. during this process, which has lasted almost three years, the Munich agency velvet has assumed the role of lead agency and, with an interdisciplinary team from several different agencies, has played a major role in accompanying the ZDF during this step. The result amounts to a whole new look for the ZDF „Heute journal“ and the „Heute“ program format, and with them the ZDF will be setting new standards in terms of both content and technology for its news programming. as part of an international group of experts, the Munich agency …