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BMW
CHINA 530 LE
    [
  • Director
  • ·
  • Andreas Link

Introducing the e-drive, plug-in hybrid powered BMW in China, the legendary German car manufacturer sets on the skills of also German director Andreas Link.

The still-standing vehicle is surrounded by a flying camera catching the images of nature and surroundings in the car’s body, sliding gently over its shell.

Reflections slide by in a meditative and poetic way, watching the day vanish into the sundown.

CREDITS
·

CLIENT

BMW CHINA

AGENCY

LEO BURNETT BEIJING //CHINA

ASSOCIATE ACCOUNT DIRECTOR

RUBY CHEN

AGENCY PRODUCER

JONSON CHI

PRODUCTION

HAPPYFACE FILMS

EXECUTIVE PRODUCER

KEN CHENGZHU

PRODUCER

RAINBOW

DIRECTOR

ANDREAS LINK

DOP

STEFAN V. BORBELY

POSTPRODUCTION

VELVET MEDIENDESIGN GMBH

POSTPRODUCTION PRODUCER

OLIVER LOESSL

POSTPRODUCTION COORDINATION

NIKLAS STOLZENBERG

LEAD COMPOSITING ARTIST

SYLVIA ROESSLER

COMPOSITING ARTISTS

CHRISTIAN SCHRILLS / ANDREAS RESTLE / MANUEL VOSS

3D

IGNYTE

VISUAL EFFECTS SUPERVISOR

URS FRANZEN

MUSIC/COMPOSER

MICHAEL MEINL