Mengniu Dairy – Paris 2024 Olympic Games – Director’s Cut by Matthias Zentner
A piece of white fabric unfurls like a whispered metaphor, stretching across the vast Inner Mongolian grasslands on its journey toward Paris. It dances along the Great Wall in graceful twirls, swirls with the ocean’s embrace, and ascends mountains in its quest to reach France.
Upon its arrival in Paris, it finds the Seine, where its …
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FORD FOCUS – ECOBOOST & PLA
“Fun”, is the first attribute that comes into mind while watching the latest work director Matthias Zentner shot for Ford China.
“Hands up for Freedom” should be second, since the newest featured Focus C519 model, comes equipped with the parking assistant, …
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ETERNAL LOVE – OPENER
Misty landscape in peach and rose covers the screen. Dawn emerges, low morning light hoovers over the crystal lake and crawls among the blossom cherry trees. A lady awakens by the wind carrying a memory of her loved one, far away. Amongst mountains and swirly clouds, he stands proud. The two …
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HONGQI H5 · NEWBORN SHARPNESS
In this latest enterprise together with our Chinese client Beijing Eye, Matthias Zentner created a declaration of grace and elegance for Hongqi, Chinese premium car brand.
Initiated by a spark of the creative idea, the process of car-making becomes a wild and free …
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XIAO ZHU – SMALL PIG
When we first got our hands on this exciting and challenging project, no one could foresee that it would be a dead end. Nor we, nor the agency not even the client. And then, the client changed his mind shortly before it was supposed to be released and pulled …
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BUICK GL8 – SITTING
velvets magic has been generously spreading over the Chinese market with our, just published, Asian project by Matthias Zentner for Buick GL8.
Pristine oversized mirror as simple and minimal setting with a magnificent effect reflects as performance theatre …
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MOJI – WEATHER CHANGES YOUR DESTINY
MOJI is the maker of China’s largest crowdsourced social weather app MoWeather.
It has over 400 million users in more than 70 cities in 196 countries uploading and sharing weather reports from 700 000 locations all over China, making it the largest crowdsourced weather …
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KEEP – BORN TO BE FREE
In the age of digital mobility, the only thing we are moving today is our fingers on the keyboard or a screen. We tend to sit more and longer.
Chinese mobile application “KEEP” takes advantage of the digital …
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BMW CHINA 530 LE
Introducing the e-drive, plug-in hybrid powered BMW in China, the legendary German car manufacturer sets on the skills of also German director Andreas Link.
The still-standing vehicle is surrounded by a flying camera catching the images of nature and surroundings in the car’s body, sliding gently over its …
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