remove from playlist
MY·PLAYLIST
HONGQI H5
NEWBORN SHARPNESS
    [
  • Director
  • ·
  • Matthias Zentner

In this latest enterprise together with our Chinese client Beijing Eye, Matthias Zentner created a declaration of grace and elegance for Hongqi, Chinese premium car brand.

Initiated by a spark of the creative idea, the process of car-making becomes a wild and free manifesto of crafting grandness.

The red flag logo becomes alive as the spark of ignited creation.

Beams of red light are released from the mind to the pen, out of the design studio and in the calm night cityscape spreading the spiritual grace and elegance over China.

Travelling through China-wide landscapes, the red tails illuminate the people and enrich the scenery in a whimsical way.

The Chinese meaning of the word “Honqi” is “red flag”. Derived from the logo it became a spark forming the shape of the new H5 …

read more
>

CREDITS
·

CLIENT

FAW CAR COMPANY – HONGQI | CHINA

AGENCY

OGILVY AND MATHER | BEIJING

PRODUCTION

BEIJING EYE

EXECUTIVE PRODUCER

SASHA ELDERSON AND LOLA LUO

DIRECTOR

MATTHIAS ZENTNER

D.O.P.

STEFAN VON BORBELY

POSTPRODUCTION

VELVET MEDIENDESIGN GMBH

HEAD OF POST PRODUCTION

PETER JACOBY

POST PRODUCTION MANAGER

NIKLAS STOLZENBERG

EDITOR

JOCHEN KRAUS

VFX SUPERVISOR

FALK BUETTNER

CONCEPT | MATTE PAINTING

KORBINIAN VOGEL AND LARA FRANK

COLOR GRADING

BIANCA RUDOLPH | ARRI

MOTION DESIGN

THOMAS WERNBACHER AND MARKUS FEDER

LEAD 3D ARTIST

FELIX HOERLEIN

3D ARTIST

TOM FREITAG AND AXEL SPERLING

3D MODELLER

FABIAN HOFMANN

3D MATCH MOVING

CHRISTOPH GAUDL

LEAD FLAME ARTIST

CHRIS WEINGART

FLAME ARTIST

MARCO PELZEL

FLAME CAR BEAUTY

SYLVIA ROESSLER

NUKE ARTIST

RAYK HEMMERLING

ROTOSCOPING

TRACE VFX

MUSIC COMPOSER

ARASH SAFAIAN

MUSIC PRODUCTION

CENTURY ROLLS