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UNIBALL CAMPAIGN
THE FONT LANGUAGE
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  • Director
  • ·
  • Rob Malpage

The digital age has made us lazy, and perhaps even at some point, we will forget how to write by hand. In a funny and cheeky way, director and DOP Rob Malpage present to us 3 different stories on why it is better to use Uniball and sticking to the traditional personal handwriting than printed out letters in different fonts.

If different fonts were languages on its own, how would they sound? And would they then be appropriate to use in every situation? Converted into voices the fonts construe the message and allow us to have great fun with the dark side of humour. Btw: this work was recently featured in Shots.

Congrats Rob!

CREDITS
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CLIENT

UNIBALL

AGENCY

TBWA // HUNT // LASCARIS SA

CCO

JOHN HUNT

EXECUTIVE CRATIVE DIRECTOR

MATTHEW BRINK AND ADAM LIVESEY

COPYWRITER

VINENT OSMOND

ART DIRECTOR

JADE MANNING

AGENCY PRODUCER

SANDRA GOMES

PRODUCTION

FRIEZE FILMS // SA

DIRECTOR

ROB MALPAGE

EXECUTIVE PRODUCER

JO BARBER

PRODUCER

LIZ DAHL

DOP

ROB MALPAGE

SOUND

STERLING SOUND

POST

LEFT POST PRODUCTION