This is the story of over 200 years old and still existing brand: 4711. the name is a symbolic derivation of an original house number of the company in cologne & it is the most famous eau de cologne of the world. The term ‘eau de cologne’ was transferred from the original brand’s title ‘Koelsch Wasser’ (The water of Cologne) which, carried out into the world, was taken over by all the fragrance producer to mark this special perfume making process. This campaign marks the new chapter in the companies history, celebrating the 220 years of existence with the hugest campaign since. With the launch of the new ‘old’ scent – 4711 nouveau cologne is re-defining the traditional product, targeting the younger market. The main carrier of this first campaign since 3 years is the beautiful …