Each Olympic team has their national transportation support. For athletes, this trip means leaving the national ground and hopefully returning with medals. A heavy load for each airline. But at Air Canada, it is not just about the athletes. It is about the importance of all the people behind the scenes.
Marketel, the agency, had the idea of showing the employees in their working environment but surrounded by the spirit of Olympics. Matthias Zentner was hired, relaying on his abilities to take the human stories to another level, as the agency indicated in their interview to Air Canada. And thought nobody applauds at the end of their working day, nor they are given a medal and they don’t hear a national anthem played after the finished work – still, their dedication plays a huge …
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