DISCOVERY – A MESSAGE FOR HUMANITY
This was a job Discovery put out in reaction to the court case where they wanted Castor Semenya (South African middle-distance runner) to take hormone pills to “Feminise” her. So it was a reaction to this and the anti-doping laws in Sport …
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FORD FOCUS – ECOBOOST & PLA
“Fun”, is the first attribute that comes into mind while watching the latest work director Matthias Zentner shot for Ford China.
“Hands up for Freedom” should be second, since the newest featured Focus C519 model, comes equipped with the parking assistant, …
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GILLETTE – START WITH ATTITUDE feat. HARDIK PANDYA
Yes, in the beginning, and in the end, it’s all in the attitude:
One of the best Indian national cricket players, Hardik Pandya was the brand ambassador for Gillette India last year when Matthias Zentner shot …
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MOJI – WEATHER CHANGES YOUR DESTINY
MOJI is the maker of China’s largest crowdsourced social weather app MoWeather.
It has over 400 million users in more than 70 cities in 196 countries uploading and sharing weather reports from 700 000 locations all over China, making it the largest crowdsourced weather …
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KUKA 3.0 THE PERFECT MATCH
For the past 2 years, we endorsed the skills of KUKA robots and of a German tennis player Timo Boll. We watched the duel between the two unequal opponents, we saw them take revenge. But now we want to take things to the new era: the age of the human-machine collaboration. Development of robotics, drone …
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KEEP – BORN TO BE FREE
In the age of digital mobility, the only thing we are moving today is our fingers on the keyboard or a screen. We tend to sit more and longer.
Chinese mobile application “KEEP” takes advantage of the digital …
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QTEL ARAB GAMES
In a time of highest sensitivity for the movement of the Arab spring, Qtel focuses on the soul and the origin of the Arab spirit, celebrating the togetherness and the aspirational solidarity for the 12th Arab Games. It is a bond beyond just one nation but spread through all of the Arab countries in a …
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AIR CANADA OLYMPIC CAMPAIGN HORIZONS
Each Olympic team has their national transportation support. For athletes, this trip means leaving the national ground and hopefully returning with medals. A heavy load for each airline. But at Air Canada, it is not just about the athletes. It is about the importance of all the people behind the …
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