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BMW 5 LI | SKY
DLT

    BMW’s night vision (person recognition system) will turn your street into the theatrical performance of the black light theatre. Like on a darkened stage, in our movie, the BMW night vision system poeticizes the passerby’s augmenting their bodies and movements using the black light illusion. The BMW’s night vision shows the inverted contrast of a couple carrying a picture frame, a girl jumping over a puddle & a waiter changing the light bulb in front of the restaurant – where the black light theater effect turns the scenery into magical dance podium: the couple moves in a fusion of tango and pas de deux manner, the jumping girl appears like a ballet dancer doing a grand jet.

    Our driver smiles at the witnessed illusion and vanishes in the dark with his BMW5 acknowledging that …

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    CREDITS
    ·

    CLIENT

    BMW GROUP // CHINA

    HEAD OF MARKETING

    CLYDE ZHU

    AGENCY

    LEO BURNETT BEIJING // CHINA

    EXECUTIVE CREATIVE DIRECTOR

    NUNO

    CREATIVE // ART DIRECTOR

    YAN YAN

    AGENCY PRODUCER

    MAN MI

    DIRECTOR

    MATTHIAS ZENTNER

    DIRECTORS PRODUCER

    JACLYN TZE WEY

    DOP

    ROB MALPAGEPRODUCTION

    EXECUTIVE PRODUCERS

    LILY & PRICILLA HE

    1ST ASSISTANT DIRECTOR

    HANK TSENG

    ART DIRECTOR

    LAMBO

    PRODUCTION MANAGER

    TIM ZHANG

    POST

    VELVET.FILM // MUNICH

    POSTPRODUCER

    OLIVER LOESSL & GUSTAF RICHTER

    VFX SUPERVISOR & 3D ANIMATION

    LEIF PETERSEN

    FLAME ARTIST

    SYLVIE ROESSLER

    NUKE/SHAKE ARTISTS

    MANUEL VOSS, PHILIPP DANNER & CHRISTIAN BLEIER

    EDITOR

    ANJA ROSIN & MATTHIAS ZENTNER

    MUSIC

    TWO AM // ANTON MORGAN