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BMW
CHINA 530 LE

    Introducing the e-drive, plug-in hybrid powered BMW in China, the legendary German car manufacturer sets on the skills of also German director Andreas Link.

    The still-standing vehicle is surrounded by a flying camera catching the images of nature and surroundings in the car’s body, sliding gently over its shell.

    Reflections slide by in a meditative and poetic way, watching the day vanish into the sundown.

    CREDITS
    ·

    CLIENT

    BMW CHINA

    AGENCY

    LEO BURNETT BEIJING //CHINA

    ASSOCIATE ACCOUNT DIRECTOR

    RUBY CHEN

    AGENCY PRODUCER

    JONSON CHI

    PRODUCTION

    HAPPYFACE FILMS

    EXECUTIVE PRODUCER

    KEN CHENGZHU

    PRODUCER

    RAINBOW

    DIRECTOR

    ANDREAS LINK

    DOP

    STEFAN V. BORBELY

    POSTPRODUCTION

    VELVET MEDIENDESIGN GMBH

    POSTPRODUCTION PRODUCER

    OLIVER LOESSL

    POSTPRODUCTION COORDINATION

    NIKLAS STOLZENBERG

    LEAD COMPOSITING ARTIST

    SYLVIA ROESSLER

    COMPOSITING ARTISTS

    CHRISTIAN SCHRILLS / ANDREAS RESTLE / MANUEL VOSS

    3D

    IGNYTE

    VISUAL EFFECTS SUPERVISOR

    URS FRANZEN

    MUSIC/COMPOSER

    MICHAEL MEINL