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BUICK GL8
SITTING

    velvets magic has been generously spreading over the Chinese market with our, just published, Asian project by Matthias Zentner for Buick GL8.

    Pristine oversized mirror as simple and minimal setting with a magnificent effect reflects as performance theatre of comfortable sitting. Each angle of  “art of sitting” stands as a metaphor for emotion. The white and shimmering car feels like the pearl in a giant mirror lake, revealing all the conveniences of the new Buick model.   

    The cosiness of the new vehicle helps our hero to maintain the most natural sitting posture.

    Catching that personal moment of pleasure and content, enhanced with gravity.

    CREDITS
    ·

    CLIENT

    BUICK

    AGENCY

    OGILVY CHINA

    PRODUCTION

    NEWLIFE-FILM | SHANGHAI
    MIN MA

    PRODUCTION | POST PRODUCTION

    VELVET MEDIENDESIGN | MUNICH

    DIRECTOR

    MATTHIAS ZENTNER

    DOP

    DIETER DEVENTER

    POST PRODUCER | VELVET

    MARIA METODIEVA

    POST PRODUCTION SUPERVISOR

    NIKLAS STOLZENBERG | CHRISTOPHER CHABER

    CONCEPT ART | MATTEPAINTING

    KORBINIAN VOGEL

    EDITOR

    FLORIAN HOEGER

    GRADING

    BIANCA RUDOLPH | ARRI

    MOTIONGRAPHICS

    THOMAS WERNBACHER

    CGI

    MORITZ HAUSLER | IGNYTE

    COMPOSITING

    CHRISTIAN SCHRILLS | TOM TILLER | MARCO PELZEL | PETER NEMEC | LENE HOENIGSCHMID | MORTIMER WARLIMONT

    RETOUCHING | ROTOSCOPING

    RAYK HEMMERLING | JOHANNES BOGENHAUSER

    MUSIC

    CHRIS ZHOU