Yes, in the beginning, and in the end, it’s all in the attitude:

One of the best Indian national cricket players, Hardik Pandya was the brand ambassador for Gillette India last year when Matthias Zentner shot the following spot featuring the athlete. Unfortunately, and because of the social backlash over the controversy for the borderline sexist and racist comments made in the popular Indian TV show, Hardik lost this status at the beginning of 2019.

Even though the creative work of the agency, production and post-production team eventually got punished too, as the client pulled the airing of the commercial off the screens, we thought a lot about if making it public would be the right move. As we think it would be unfair to all the artists and hard-working teams to go unnoticed, …