In this latest enterprise together with our Chinese client Beijing Eye, Matthias Zentner created a declaration of grace and elegance for Hongqi, Chinese premium car brand.

Initiated by a spark of the creative idea, the process of car-making becomes a wild and free manifesto of crafting grandness.

The red flag logo becomes alive as the spark of ignited creation.

Beams of red light are released from the mind to the pen, out of the design studio and in the calm night cityscape spreading the spiritual grace and elegance over China.

Travelling through China-wide landscapes, the red tails illuminate the people and enrich the scenery in a whimsical way.

The Chinese meaning of the word “Honqi” is “red flag”. Derived from the logo it became a spark forming the shape of the new H5 …