Illy sponsors a lot of new ways to approach modern culture. they have a high supply of young artists out of different disciplines. “La Belleza” is an iconic expression of the Italian way of life. It stands for the perfection of life. It implies high culture and dedication to the beauty of life. The fact that the beauty has a flavour is dominated by the distinguished stimulus evoked by illy cafe. To enjoy the perfection of beauty in its memorable moments is the challenge to develop for Illy. The purest beauty of visual moments is connected with the purest beauty of tasting Illy.

Irresistible images captured somewhere between the dream and frozen moments of reality are part of Matthias Zentner’s creative cinematographic solution.

Does beauty have a taste?

If so, then what would it …