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INFINITI
ADEYAKA GENESIS

    For the launch of the luxury brand on the Chinese market, Japanese car maker Infiniti paired the tradition of “Adeyaka” with the high demands of the constantly growing, financially strong, Chinese, the luxury market with their Infiniti M series. The Japanese term of “Adeyaka” stands for a special kind of luxury and fascinating elegance, but also for the vibrant, dynamic and lively colors, whereas the M-series Infiniti car is a long-wheeled vehicle providing an extra space and comfort for the passenger, elegantly upgraded using a lot of wood, leather and metal in the interior design. In a total harmony and total calm with his imagination and strength, our hero – using his hands and the Adeyaka doctrine – designs his own world, making the perfect bond between nature and the …

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    CREDITS
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    CLIENT

    INFINTI // CHINA

    GROUP MARKETING DIRECTOR

    VIVIEN LI

    AGENCY

    TBWA // HAKUHODO // CHINA

    CHIEF CREATIVE OFFICER

    DERICK HO

    AGENCY PRODUCER

    WONG CHUN FAT

    CREATIVE DIRECTOR

    KENNY MOY

    ACCOUNT SERVICING

    KEN FANG, DAISY SIM & JACKY SO

    PRODUCTION

    OXYGEN CONTENT // SINGAPORE

    CO-PRODUCTION

    CHILLIRED PRODUCTION // CHINA

    EXECUTIVE PRODUCERS

    ACLYN TZE WEY & STACEE LAU

    DOP

    STEFAN VON BORBELY & MARCO SCHMIDT POLEX

    POST

    VELVET // MUNICH

    POST PRODUCER

    OLIVER LOESSL

    3D SUPERVISOR

    LEIF ARNE PETERSEN

    3D ARTISTS

    VOLKER HEISTERBERG, BASTIAN KONRADT, KONSTANTIN HUBMANN, HANNES GERL & VLADAN DJORDJEVIC

    FLAME ARTIST

    SYLVIE ROESSLER

    NUKE // SHAKE ARTISTS

    MANUEL VOSS, RAYK HEMMERLING & KEYWAN MAHINTORABI

    EDITOR

    ANJA ROSIN

    MUSIC COMPOSITION

    ROBERTO CACCIAPAGLIA

    SOUND DESIGN

    M-SOUND