For the launch of the luxury brand on the Chinese market, Japanese car maker Infiniti paired the tradition of “Adeyaka” with the high demands of the constantly growing, financially strong, Chinese, the luxury market with their Infiniti M series. The Japanese term of “Adeyaka” stands for a special kind of luxury and fascinating elegance, but also for the vibrant, dynamic and lively colors, whereas the M-series Infiniti car is a long-wheeled vehicle providing an extra space and comfort for the passenger, elegantly upgraded using a lot of wood, leather and metal in the interior design. In a total harmony and total calm with his imagination and strength, our hero – using his hands and the Adeyaka doctrine – designs his own world, making the perfect bond between nature and the …
CLIENT
GROUP MARKETING DIRECTOR
AGENCY
CHIEF CREATIVE OFFICER
AGENCY PRODUCER
CREATIVE DIRECTOR
ACCOUNT SERVICING
PRODUCTION
CO-PRODUCTION
EXECUTIVE PRODUCERS
DOP
POST
POST PRODUCER
3D SUPERVISOR
3D ARTISTS
FLAME ARTIST
NUKE // SHAKE ARTISTS
EDITOR
MUSIC COMPOSITION
SOUND DESIGN