With Korean Air, you can enjoy all your fashionable destinations in such a wide range: from New York, Brazil, Egypt, Incheon, over to Seoul, LA, Hong Kong, Shanghai, India, Paris, London & Vietnam. Starting with the soft, lounge voice of Carrie Tree, this “Excellence in flight” was shown by Matthias Zentner playing with proportions of people & surprising perspectives of the cities they visit. The “Giants” are fashionable business people & world travellers but without any arrogance. They are huge but not untouchable, rather curious & playful – it is “The life on a whole new scale”. The look is dipped in the cyan colour-grade of Korean air with styling and complete art direction adjusted to it. Shots are a combination of real-life shooting and photographic plate shooting on all …