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KUKA
3.0 THE PERFECT MATCH

    For the past 2 years, we endorsed the skills of KUKA robots and of a German tennis player Timo Boll. We watched the duel between the two unequal opponents, we saw them take revenge. But now we want to take things to the new era: the age of the human-machine collaboration. Development of robotics, drone technology even VR guide us to this exciting new age. Industrie 4.0. KUKA allows us to believe we are already there, but this time it is not a man against the machine, but a man with a robot as an equal. That step from being opponents to becoming comrades.

    Human sensitivity, emotional intelligence paired with the A.I and it’s steel muscle power should go together in a synergy and friendship.

    Take a deep breath, Timo, balancing in that stunning hight.

    So confident in his robot …

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    CREDITS
    ·

    CLIENT

    KUKA AG

    MARKETING DIRECTOR

    BORIS DOLKHANI

    AGENCY

    SASSENBACH ADVERTISING

    CREATIVE DIRECTOR

    HANS NEUBERT

    ACCOUNT MANAGER

    KIN-MING CHAN

    COPYWRITER

    HANS NEUBERT | ANYA BERGMAN

    ART DIRECTION

    MELANIE KISSENDORFER

    PRODUCTION

    VELVET FILM

    PRODUCER

    MARIA METODIEVA

    DIRECTOR

    MATTHIAS ZENTNER

    DOP

    TORSTEN LIPPSTOCK

    EDITOR

    FLORIAN HOEGER

    SERVICE PRODUCTION

    RED FILMS | BELGRADE

    POST

    VELVET MEDIENDESIGN GMBH | MUNICH

    POST PRODUCER

    ALEXANDER ZEUS

    POST PRODUCTION MANAGER

    NIKLAS STOLZENBERG

    CONCEPT ARTIST

    KORBINIAN VOGEL

    GRADING

    ARRI | BIANCA RUDOLPH

    3D LEAD AND VFX SUPERVISOR

    LEIF PETERSEN

    3D

    IGNYTE

    ROTOSCOPING | RETOUCHING

    GERONIMO WUEST

    SENIOR NUKE ARTIST

    CHRISTIAN REIMANN

    CI BRANDING | AFX

    THOMAS WERNBACHER | MARKUS FEDER

    PHOTOGRAPHER

    MATTHIAS ZENTNER | GORDON SCHIRMER

    MUSIC

    KLINGKLANGKLONG