Water is an elixir of life, but Mattoni’s magnesia with its high content of magnesium and hydrogen carbonate is also a kick of energy. in the new campaign for this product, the creatives from the mpg agency, Milan developed the idea together with the director Matthias Zentner: the water as a body’s engine. A group of modern dancers symbolize the energy of water in a body of a drinking woman.with bare feet and rhythmic limbs, pulsing, vibrating, beating, they behave like lively sparkling pearls of water in a macrocosm ocean. On the flooded floor dancers melt in an energetic fusion between the water and a metaphorical body language with unified costumes, inspired by the liquid movements. The music was done as a fusion of water sound-FX getting into the rhythm of percussive impact. …