Curtains up for the Milan fashion week and the pioneer collaboration of two passionately Italian brands: the shoemaker Tods & Milan’s Teatro Alla Scala. Both have a heritage of elegance and commitment to craftsmanship and are of great importance for Italy as a country exporting good ideas & good taste through its identification with haute couture and quality design. ‘Made in Italy’ stands for the perfection of the handcraft, performed by Tod’s as well as the La Scala. the whole Tod’s branding is marked as a ‘luxury brand with lifetime quality’, so the project ‘An Italian Dream’ is certainly one of a kind in the approach of advertising and a breakthrough moment for the culture and attitude of the brand.

‘An Italian Dream’, the poetic movie was shown at the iconic la Scala opera …