The digital age has made us lazy, and perhaps even at some point, we will forget how to write by hand. In a funny and cheeky way, director and DOP Rob Malpage present to us 3 different stories on why it is better to use Uniball and sticking to the traditional personal handwriting than printed out letters in different fonts.
If different fonts were languages on its own, how would they sound? And would they then be appropriate to use in every situation? Converted into voices the fonts construe the message and allow us to have great fun with the dark side of humour. Btw: this work was recently featured in Shots.
Congrats Rob!
CLIENT
AGENCY
CCO
EXECUTIVE CRATIVE DIRECTOR
COPYWRITER
ART DIRECTOR
AGENCY PRODUCER
PRODUCTION
DIRECTOR
EXECUTIVE PRODUCER
PRODUCER
DOP
SOUND
POST