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UNIBALL CAMPAIGN
THE FONT LANGUAGE

    The digital age has made us lazy, and perhaps even at some point, we will forget how to write by hand. In a funny and cheeky way, director and DOP Rob Malpage present to us 3 different stories on why it is better to use Uniball and sticking to the traditional personal handwriting than printed out letters in different fonts.

    If different fonts were languages on its own, how would they sound? And would they then be appropriate to use in every situation? Converted into voices the fonts construe the message and allow us to have great fun with the dark side of humour. Btw: this work was recently featured in Shots.

    Congrats Rob!

    CREDITS
    ·

    CLIENT

    UNIBALL

    AGENCY

    TBWA // HUNT // LASCARIS SA

    CCO

    JOHN HUNT

    EXECUTIVE CRATIVE DIRECTOR

    MATTHEW BRINK AND ADAM LIVESEY

    COPYWRITER

    VINENT OSMOND

    ART DIRECTOR

    JADE MANNING

    AGENCY PRODUCER

    SANDRA GOMES

    PRODUCTION

    FRIEZE FILMS // SA

    DIRECTOR

    ROB MALPAGE

    EXECUTIVE PRODUCER

    JO BARBER

    PRODUCER

    LIZ DAHL

    DOP

    ROB MALPAGE

    SOUND

    STERLING SOUND

    POST

    LEFT POST PRODUCTION