The VOX logo has the red glass ball as the key-visual for the channel. As a full program channel with special areas for documentaries, travel magazines and reports VOX is always close to people. the red ball traveling around the world getting in touch with all kind of potential viewers is a baseline of the image campaign and the breakbumpers. Real people, real location, real action, the me-to you campaign is marked out as a specific broadcast language in Germany’s television world.