When we first got our hands on this exciting and challenging project, no one could foresee that it would be a dead end. Nor we, nor the agency not even the client. And then, the client changed his mind shortly before it was supposed to be released and pulled the plug.

You can imagine that disappointment was grand: with so much effort invested from all of the parties – KARMA the agency, Matthias – the director, SGA, the production and velvet’s post, months of hard work – client abandoned the concept completely and left us with the finished, still fantastic, bold end product which might never see the light of day. Proud of the delivered prime brand communication tool on a high level, we stand with the agency and compliment the remarkable work all individuals put in – so we …