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KEEP
BORN TO BE FREE

    In the age of digital mobility, the only thing we are moving today is our fingers on the keyboard or a screen. We tend to sit more and longer. 

    Chinese mobile application “KEEP” takes advantage of the digital era, but at the same time wants to motivate you to move, and after that:  to move even more.

    The freeletic niche combined with the wave of physical fitness makes rise for a digital personal trainer. Discover the KEEP mobile application and live the mission statement. We are not born with blood but built from it. 

    Matthias Zentner follows the user on their personal mission of self-fulfilment in the campaign for this fitness mobile app. Using the images of sweat, hard work, giving up and trying again, Zentner will tell you all about the people and about their way to a …

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    CREDITS
    ·

    CLIENT

    KEEP | CHINA

    AGENCY

    KARMA ADVERTISING CO | SHANGHAI

    AGENCY ECD

    KARMA

    AGENCY ART

    WANG SHUAI & ROC

    AGENCY COPYWRITER

    MARCUS & TINA

    AGENCY ACCOUNT DIRECTOR

    JEAN

    AGENCY ACCOUNT MANAGER

    RINO

    AGENCY ACCOUNT EXECUTIVE

    MIA YUE

    PRODUCTION

    SHOOTING GALLERY ASIA | SHANGHAI

    EXECUTIVE PRODUCER

    SGA | LEOLLYNE TENG

    SENIOR PRODUCER

    SGA | STAR HU

    PRODUCER

    SGA | JOBOLL

    LINE PRODUCER

    SGA | STEVEN DING

    SERVICEPRODUCER

    THAILAND | JACIE KEY

    DIRECTOR

    MATTHIAS ZENTNER

    FIRST AD

    HANK ZENG

    DOP

    DIETER DEVENTER

    2ND DOP

    RICHIE MOORE | THAILAND

    POST

    VELVET MEDIENDESIGN GMBH | MUNICH

    EDITOR

    JOCHEN KRAUS | VELVET

    POST PRODUCER

    MARIA METODIEVA | VELVET

    POST PRODUCTION MANAGER

    NIKLAS STOLZENBERG | VELVET

    MATTPAINTING

    KORBINIAN VOGEL | VELVET

    GRADING

    BIANCA RUDOLPH & THOMAS HANSER | ARRI

    3D

    IGNYTE

    3D FLUIDS

    DANIEL HENNIES | UGLY KIDS

    3D FLUIDS

    DIEGO MASCIOLINI | INFORMATICA 3ART

    VFX SUPERVISOR

    FALK BUETTNER

    ROTOSCOPING | RETOUCHING

    GERONIMO WÜST & RAYK HEMMERLING

    SENIOR FLAME ARTIST | COMPOSITING

    CHRIS WEINGART | VELVET

    FLARE ARTIST | COMPOSITING

    MARCO PELZEL | VELVET

    TITLES | AFX

    THOMAS WERNBACHER | VELVET

    MUSIC

    CHRIS

    AUDIO PRODUCTION

    M-SOUND STUDIOS