This is not just an advertising with a message, but also one about our personal choices. “Brita” , the producer of water filters, wants to remind us of how much sugar is in just one can of soda? Exactly nine.

With Matthias Zentner as the director and two master-sugar-cube-sculptors from Nord Ireland: Mark Revels & Brendan Jamison, Brita created a gigantic city in the shape of an human being made completely with real sugar cubes. The exact amount of cubes was 221,314 used in a 3 weeks work, and this is also the exact amount of sugar one person drinks in a lifetime by consuming only one soda can per day!

In a step-by-step filming process, clever angles and swaying moves, the city grows and grows, expanding to an almost 10 meter long human silhouette, which was pre-build as a 3D sculpture first, before it became a real sugar-man-city.

The whitish pureness in the imminent presence of increasing sugar cubes, the perception of the white evil is stimulated by special thumbnail cameras, stop-trick animation, motion control moves and light animation over an average day spam.

With so many people taking water for granted, as it is so simple and, in our society, available everywhere, now there is definitely something to think about. Thus the commercial is more likely build up in the narrative like a PSA, only in the end the mission statement finds its advertising equivalent.

Drink more water, filtered by Brita.

Using the cinematic, minimalist and art-photography style the first half of the new 2014 Ford campaign, directed by Matthias Zentner, is reduced to the core to respectfully features the beauty, high-class and functionality of the Ford cars.

The automotive details are surreally implemented in the urban scenery and american landscapes, not leaving the direct clues to their localization. The surrounding is peaceful, calm and stress-free allowing us to enjoy the single moments and release the tension of the everyday’s routine. The car becomes a cocoon, a kind of magical capsule to another, better and simpler world, strongly supported by the pure yet seductive voice-over from Helen Hunt, who leans to a contemplative yet pointed read about detailed observation of a human life.

In juxtaposition to the space – and timeless visual narrative of the human  relation to their cars, which are exposed like installation objects in the nature.

Siyabulela Xuza, coming from a poor, underprivileged environment, is today a rocket scientist, a Harvard student  and a young, South African man with a big future. Today he is also the youngest member of the Africa 2.0 energy advisory panel.

Rob Malpage uses his success story in a commercial for Defy (manufacturer of quality branded appliances) to bring out the message that it is important to keep the goals in sight and just believe in better!

With our new office, new CI and our new web page – we successfully started with an update of our director roster.

Fine feathers make fine birds.

Allow us to introduce Andreas Link, the new member of the velvet family!

check out his work and reach out to us for any inquiry.

Welcome, Andreas!

KUKA – THE DUEL won the Red Dot’s Best of the Best in communication design 2014 among the 7096 entries fro all over the world!

The award ceremony took place in Berlin on the 24th of October!!!

Additional to that, recently in Paris: Kuka Team also won the European Excellence Award 2014!

CONGRATS TO THE AWESOME TEAM!!!